Facebook marketing : designing your next marketing campaign /

Bibliografske podrobnosti
Glavni avtor: Levy, Justin R. (Justin Robert)
Format: Knjiga
Jezik:English
Izdano: Indianapolis, Ind. : Que, c2010.
Izdaja:2nd ed.
Teme:
Classic Catalogue: View this record in Classic Catalogue
Kazalo:
  • From dorm room to boardroom : the growth of social networks
  • Getting around Facebook : the basics
  • Establishing a corporate presence
  • Extending Facebook into the interwebs : the power and reach of Facebook connect
  • Facebook advertising : how and why you should be using it
  • Extending the experience with Facebook apps
  • Addressing privacy concerns
  • Developing a Facebook marketing strategy
  • Using facebook to develop communities
  • Best in class
  • Shaking the crystal ball : what's next for Facebook.