Facebook marketing : designing your next marketing campaign /
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Indianapolis, Ind. :
Que,
c2010.
|
| Edizione: | 2nd ed. |
| Soggetti: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sommario:
- From dorm room to boardroom : the growth of social networks
- Getting around Facebook : the basics
- Establishing a corporate presence
- Extending Facebook into the interwebs : the power and reach of Facebook connect
- Facebook advertising : how and why you should be using it
- Extending the experience with Facebook apps
- Addressing privacy concerns
- Developing a Facebook marketing strategy
- Using facebook to develop communities
- Best in class
- Shaking the crystal ball : what's next for Facebook.