Facebook marketing : designing your next marketing campaign /

Facebook marketing : designing your next marketing campaign /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Levy, Justin R. (Justin Robert)
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Indianapolis, Ind. : Que, c2010.
Έκδοση:2nd ed.
Θέματα:
Facebook (Electronic resource)
Internet marketing.
Internet advertising.
Social networks > Computer network resources.
Classic Catalogue: View this record in Classic Catalogue
Πίνακας περιεχομένων:
  • From dorm room to boardroom : the growth of social networks
  • Getting around Facebook : the basics
  • Establishing a corporate presence
  • Extending Facebook into the interwebs : the power and reach of Facebook connect
  • Facebook advertising : how and why you should be using it
  • Extending the experience with Facebook apps
  • Addressing privacy concerns
  • Developing a Facebook marketing strategy
  • Using facebook to develop communities
  • Best in class
  • Shaking the crystal ball : what's next for Facebook.

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