Facebook marketing : designing your next marketing campaign /

Dades bibliogràfiques
Autor principal: Levy, Justin R. (Justin Robert)
Format: Llibre
Idioma:English
Publicat: Indianapolis, Ind. : Que, c2010.
Edició:2nd ed.
Matèries:
Classic Catalogue: View this record in Classic Catalogue
Taula de continguts:
  • From dorm room to boardroom : the growth of social networks
  • Getting around Facebook : the basics
  • Establishing a corporate presence
  • Extending Facebook into the interwebs : the power and reach of Facebook connect
  • Facebook advertising : how and why you should be using it
  • Extending the experience with Facebook apps
  • Addressing privacy concerns
  • Developing a Facebook marketing strategy
  • Using facebook to develop communities
  • Best in class
  • Shaking the crystal ball : what's next for Facebook.