Facebook marketing : designing your next marketing campaign /

Bibliographic Details
Main Author: Levy, Justin R. (Justin Robert)
Format: Book
Language:English
Published: Indianapolis, Ind. : Que, c2010.
Edition:2nd ed.
Subjects:
Classic Catalogue: View this record in Classic Catalogue
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100 1 |a Levy, Justin R.  |q (Justin Robert) 
245 1 0 |a Facebook marketing :  |b designing your next marketing campaign /  |c Justin R. Levy. 
250 |a 2nd ed. 
260 |a Indianapolis, Ind. :  |b Que,  |c c2010. 
300 |a xvi, 195 p. :  |b ill. ;  |c 23 cm. 
500 |a Includes index. 
500 |a "Completely revised and updated!"--Cover. 
541 1 |e 00021938 
505 0 |a From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook. 
650 0 |a Internet marketing. 
650 0 |a Internet advertising. 
650 0 |a Social networks  |x Computer network resources. 
630 0 0 |a Facebook (Electronic resource) 
852 |a Ayesha Abed Library   |c General Shelf. 
999 |c 10467  |d 10467 
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