Marketing in the age of Google : a non-technical guide to search engine strategy /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
c2010.
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Table of Contents:
- How search has changed your business
- How to use search data to improve your business and product strategy
- How we search
- Building searcher personas: opening the door to the crowd of customers you've been keeping out
- How search engines work
- Implementing an effective search strategy
- Working with developers: how to turn business strategy into tech speak
- How to cut through the data and get the actionable metrics you need
- Social media and search
- What's next: beyond Google.