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01547nam a2200277 a 4500 |
| 001 |
15982263 |
| 008 |
091113s2010 njua b 001 0 eng d |
| 010 |
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|a 2009047256
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| 020 |
|
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|a 9780470537190 (cloth)
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| 040 |
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|a DLC
|c DLC
|d DLC
|d BD-DhAAL
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| 050 |
0 |
0 |
|a HF5415.1265
|b .F678 2010
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| 082 |
0 |
0 |
|a 658.8/72
|2 22
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| 100 |
1 |
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|a Fox, Vanessa,
|d 1972-
|
| 245 |
1 |
0 |
|a Marketing in the age of Google :
|b a non-technical guide to search engine strategy /
|c Vanessa Fox.
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| 260 |
|
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|a Hoboken, N.J. :
|b John Wiley & Sons,
|c c2010.
|
| 300 |
|
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|a xiv, 242 p.
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index.
|
| 541 |
1 |
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|e 00021939
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| 505 |
0 |
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|a How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Internet searching.
|
| 650 |
|
0 |
|a Web search engines.
|
| 852 |
|
|
|a Ayesha Abed Library
|c General Shelf.
|
| 942 |
0 |
0 |
|0 1
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| 999 |
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|c 10466
|d 10466
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_872000000000000_FOX
|7 0
|9 14410
|a BRACUL
|b BRACUL
|c GEN
|d 2011-02-23
|e Development Book Agency
|g 2076.00
|l 9
|m 90
|o 658.872 FOX
|p 3010021939
|r 2022-12-08
|s 2019-06-13
|t 1
|w 2011-02-23
|y BK
|