Strategic marketing for nonprofit organizations /

Strategic marketing for nonprofit organizations /

Bibliographic Details
Main Author:	Andreasen, Alan R., 1934-
Other Authors:	Kotler, Philip
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J.; New Delhi : Prentice Hall, c2003 [reprinted 2004].
Edition:	6th ed.
Subjects:	Nonprofit organizations > Marketing.
Classic Catalogue:	View this record in Classic Catalogue

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