Advertising : principles & practice /
| 主要作者: | |
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| 其他作者: | , |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall,
c2006 [impression 2009].
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| 版: | 7th ed. |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 實物描述: | xxxi, 592 p. ; col. ill. ; 29 cm. |
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| 參考書目: | Includes bibliographical references (p. 575-580) and index. |
| ISBN: | 9788131714140 0131465600 |