Advertising : principles & practice /
| Autor Principal: | |
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| Outros autores: | , |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall,
c2006 [impression 2009].
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| Edición: | 7th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Descrición Física: | xxxi, 592 p. ; col. ill. ; 29 cm. |
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| Bibliografía: | Includes bibliographical references (p. 575-580) and index. |
| ISBN: | 9788131714140 0131465600 |