Advertising : principles & practice /
| Auteur principal: | |
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| Autres auteurs: | , |
| Format: | Livre |
| Langue: | English |
| Publié: |
Upper Saddle River, N.J. ; New Delhi :
Pearson/Prentice Hall,
c2006 [impression 2009].
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| Édition: | 7th ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxxi, 592 p. ; col. ill. ; 29 cm. |
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| Bibliographie: | Includes bibliographical references (p. 575-580) and index. |
| ISBN: | 9788131714140 0131465600 |