Wells, W., Burnett, J., & Moriarty, S. E. (2006). Advertising: Principles & practice (7th ed.). Pearson/Prentice Hall.

Wells, William, John Burnett, and Sandra E. Moriarty. Advertising: Principles & Practice. 7th ed. Upper Saddle River, N.J. ; New Delhi: Pearson/Prentice Hall, 2006.

Wells, William, et al. Advertising: Principles & Practice. 7th ed. Pearson/Prentice Hall, 2006.