Advertising and promotion : an integrated marketing communications perspective /
Auteur principal: | |
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Autres auteurs: | , |
Format: | Livre |
Langue: | English |
Publié: |
Boston ; New Delhi :
Tata McGraw-Hill Irwin,
c2010.
|
Édition: | 7th ed. (special indian edition). |
Sujets: | |
Classic Catalogue: | View this record in Classic Catalogue |
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