Advertising and promotion : an integrated marketing communications perspective /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston ; New Delhi :
Tata McGraw-Hill Irwin,
c2010.
|
| Edition: | 7th ed. (special indian edition). |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
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by Belch, George E. (George Edward), 1951-, Belch, Michael A.
Published 2021
Published 2021
Revised edition of the authors' Advertising and promotion, [2018]
Includes bibliographical references and index.
Includes bibliographical references and index.
Book