Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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書目詳細資料
主要作者:	Belch, George E. (George Edward), 1951-
其他作者:	Belch, Michael A., Purani, Keyoor
格式:	圖書
語言:	English
出版:	Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010.
版:	7th ed. (special indian edition).
主題:	Advertising. Sales promotion. Communication in marketing.
Classic Catalogue:	View this record in Classic Catalogue

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