Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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Библиографические подробности
Главный автор:	Belch, George E. (George Edward), 1951-
Другие авторы:	Belch, Michael A., Purani, Keyoor
Формат:	‌
Язык:	English
Опубликовано:	Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010.
Редактирование:	7th ed. (special indian edition).
Предметы:	Advertising. Sales promotion. Communication in marketing.
Classic Catalogue:	View this record in Classic Catalogue

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