Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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Detalhes bibliográficos
Autor principal:	Belch, George E. (George Edward), 1951-
Outros Autores:	Belch, Michael A., Purani, Keyoor
Formato:	Livro
Idioma:	English
Publicado em:	Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010.
Edição:	7th ed. (special indian edition).
Assuntos:	Advertising. Sales promotion. Communication in marketing.
Classic Catalogue:	View this record in Classic Catalogue

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