Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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Detalles Bibliográficos
Autor Principal: Belch, George E. (George Edward), 1951-
Outros autores: Belch, Michael A., Purani, Keyoor
Formato: Libro
Idioma:English
Publicado: Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010.
Edición:7th ed. (special indian edition).
Subjects:
Advertising.
Sales promotion.
Communication in marketing.
Classic Catalogue: View this record in Classic Catalogue

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