Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Author:	Belch, George E. (George Edward), 1951-
Other Authors:	Belch, Michael A., Purani, Keyoor
Format:	Book
Language:	English
Published:	Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010.
Edition:	7th ed. (special indian edition).
Subjects:	Advertising. Sales promotion. Communication in marketing.
Classic Catalogue:	View this record in Classic Catalogue

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