Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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Bibliografiske detaljer
Hovedforfatter:	Belch, George E. (George Edward), 1951-
Andre forfattere:	Belch, Michael A., Purani, Keyoor
Format:	Bog
Sprog:	English
Udgivet:	Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010.
Udgivelse:	7th ed. (special indian edition).
Fag:	Advertising. Sales promotion. Communication in marketing.
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

Advertising and promotion : an integrated marketing communications perspective /
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Digital marketing communications program of FCB BITOPI Advertising Agency
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Promotional Strategies of Savlon (ACI Consumer Brand)
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Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
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Research methods in health promotion /
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Facebook advertising – an innovative digital marketing communication tool
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Analysing the relationship between promotional activities and sales
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