Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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Dettagli Bibliografici
Autore principale:	Belch, George E. (George Edward), 1951-
Altri autori:	Belch, Michael A., Purani, Keyoor
Natura:	Libro
Lingua:	English
Pubblicazione:	Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010.
Edizione:	7th ed. (special indian edition).
Soggetti:	Advertising. Sales promotion. Communication in marketing.
Classic Catalogue:	View this record in Classic Catalogue

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