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02642nam a2200433 a 4500 |
| 001 |
14285210 |
| 008 |
110130t20102007maua b 001 0 eng d |
| 010 |
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|a 2006043829
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| 020 |
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|a 9780070144965
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| 020 |
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|a 0070144966
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| 020 |
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|a 0073101265 (alk. paper)
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| 020 |
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|a 9780073101262
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| 040 |
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|a DLC
|c DLC
|d C#P
|d BAKER
|d NLGGC
|d DLC
|d BD-DhAAL
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| 042 |
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|a pcc
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| 082 |
0 |
0 |
|a 659.1
|2 22
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| 100 |
1 |
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|a Belch, George E.
|q (George Edward),
|d 1951-
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective /
|c George E. Belch, Michael A. Belch & Keyoor Purani
|
| 250 |
|
|
|a 7th ed. (special indian edition).
|
| 260 |
|
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|a Boston ;
|a New Delhi :
|b Tata McGraw-Hill Irwin,
|c c2010.
|
| 300 |
|
|
|a xxxiii, 1075 p. :
|b col. ill. ;
|c 29 cm.
|
| 504 |
|
|
|a Includes bibliographical references and indexes.
|
| 541 |
1 |
|
|e 00021907
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 700 |
1 |
|
|a Belch, Michael A.
|
| 700 |
1 |
|
|a Purani, Keyoor
|
| 852 |
|
|
|a Ayesha Abed Library
|c General Shelf.
|
| 942 |
0 |
0 |
|0 4
|
| 999 |
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|c 10420
|d 10420
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