Advertising and promotion : an integrated marketing communications perspective /
| Glavni autor: | |
|---|---|
| Daljnji autori: | , |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Boston ; New Delhi :
Tata McGraw-Hill Irwin,
c2010.
|
| Izdanje: | 7th ed. (special indian edition). |
| Teme: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Opis: | xxxiii, 1075 p. : col. ill. ; 29 cm. |
|---|---|
| Bibliografija: | Includes bibliographical references and indexes. |
| ISBN: | 9780070144965 0070144966 0073101265 (alk. paper) 9780073101262 |