Advertising and promotion : an integrated marketing communications perspective /
| 主要作者: | |
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| 其他作者: | , |
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Boston ; New Delhi :
Tata McGraw-Hill Irwin,
c2010.
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| 版: | 7th ed. (special indian edition). |
| 主题: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| 实物描述: | xxxiii, 1075 p. : col. ill. ; 29 cm. |
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| 参考书目: | Includes bibliographical references and indexes. |
| ISBN: | 9780070144965 0070144966 0073101265 (alk. paper) 9780073101262 |