Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Author: Belch, George E. (George Edward), 1951-
Other Authors: Belch, Michael A., Purani, Keyoor
Format: Book
Language:English
Published: Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010.
Edition:7th ed. (special indian edition).
Subjects:
Advertising.
Sales promotion.
Communication in marketing.
Classic Catalogue: View this record in Classic Catalogue
Description
Physical Description:xxxiii, 1075 p. : col. ill. ; 29 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9780070144965
0070144966
0073101265 (alk. paper)
9780073101262

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