APA-referens (7:e uppl.)

Belch, G. E., Belch, M. A., & Purani, K. (2010). Advertising and promotion: An integrated marketing communications perspective (7th ed. (special indian edition).). Tata McGraw-Hill Irwin.

Chicago-referens (17:e uppl.)

Belch, George E., Michael A. Belch, och Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 7th ed. (special indian edition). Boston ; New Delhi: Tata McGraw-Hill Irwin, 2010.

MLA-referens (8:e uppl.)

Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 7th ed. (special indian edition). Tata McGraw-Hill Irwin, 2010.