Belch, G. E., Belch, M. A., & Purani, K. (2010). Advertising and promotion: An integrated marketing communications perspective (7th ed. (special indian edition).). Tata McGraw-Hill Irwin.
Citace podle Chicago (17th ed.)Belch, George E., Michael A. Belch, a Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 7th ed. (special indian edition). Boston ; New Delhi: Tata McGraw-Hill Irwin, 2010.
Citace podle MLA (8th ed.)Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 7th ed. (special indian edition). Tata McGraw-Hill Irwin, 2010.
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