Advertising : principles & practice /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003 [reprinted 2005].
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| Edition: | 6th ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxxii, 599 p. : col. ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 8120326121 0130477222 |