APA (7th ed.) Citation

Levinson, J. C. (1994). Guerrilla advertising: Cost-effective techniques for small-business success. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Levinson, Jay Conrad. Guerrilla Advertising: Cost-effective Techniques for Small-business Success. Boston: Houghton Mifflin, 1994.

MLA (8th ed.) Citation

Levinson, Jay Conrad. Guerrilla Advertising: Cost-effective Techniques for Small-business Success. Houghton Mifflin, 1994.