Strategic copywriting : how to create effective advertising /

Detalles Bibliográficos
Autor Principal: Applegate, Edd
Formato: Libro
Idioma:English
Publicado: Lanham, Md. : Rowman & Littlefield, c2005.
Subjects:
Classic Catalogue: View this record in Classic Catalogue
Descripción
Descrición Física:xx, 253 p. : ill. ; cm.
Bibliografía:Includes bibliographical references (p. [237]-242) and index.
ISBN:0742530671 (cloth : alk. paper)
074253068X (pbk. : alk. paper)