Strategic copywriting : how to create effective advertising /
| Auteur principal: | |
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| Format: | Livre |
| Langue: | English |
| Publié: |
Lanham, Md. :
Rowman & Littlefield,
c2005.
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| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xx, 253 p. : ill. ; cm. |
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| Bibliographie: | Includes bibliographical references (p. [237]-242) and index. |
| ISBN: | 0742530671 (cloth : alk. paper) 074253068X (pbk. : alk. paper) |