Strategic copywriting : how to create effective advertising /
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Lanham, Md. :
Rowman & Littlefield,
c2005.
|
| Témata: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Fyzický popis: | xx, 253 p. : ill. ; cm. |
|---|---|
| Bibliografie: | Includes bibliographical references (p. [237]-242) and index. |
| ISBN: | 0742530671 (cloth : alk. paper) 074253068X (pbk. : alk. paper) |