Igloo: using consumer decision making to stay on the top
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Format: | Internship report |
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BRAC University
2018
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| Online Access: | http://hdl.handle.net/10361/9913 |
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10361-99132019-09-30T04:44:47Z Igloo: using consumer decision making to stay on the top Anwar, Khandker Nagib Haque, K.M. Nafiul BRAC Business School, BRAC University Igloo Ice cream brand Marketing CBBE model Abdul Monem Limited This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 42-44). This report focuses mainly on the operation and execution process of Marketing, Sales & Branding department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by Igloo to build up long term relationship with its clients & customers has been discussed. As the market leader of the country’s ice cream industry with 38 percent market share at the moment, Igloo has always been concerned to come up with new business plan in order to maintain the market share and keeping them ahead from the competitors. Throughout the report, all the operational activities done by this department has been mentioned. On top of that, the overall marketing activities of Igloo has also been highlighted in this report from a bigger perspective. Igloo’s current market share, marketing strategies, its competitors, its straights, weaken s, threat, opportunities and its different communication strategies has been a bigger part of this report. I have tried to evaluate Igloo’s marketing activities with the CBBE model. The organization & their website is the main source of the Primary data used in this report. Different scholarly articles and publications has been used as a source of secondary data. Various news articles have also been used to conduct this report. Khandker Nagib Anwar B. Business Administration 2018-05-06T04:52:28Z 2018-05-06T04:52:28Z 2018 2018-04-05 Internship report ID 14104023 http://hdl.handle.net/10361/9913 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 47 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Igloo Ice cream brand Marketing CBBE model Abdul Monem Limited |
| spellingShingle |
Igloo Ice cream brand Marketing CBBE model Abdul Monem Limited Anwar, Khandker Nagib Igloo: using consumer decision making to stay on the top |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Haque, K.M. Nafiul |
| author_facet |
Haque, K.M. Nafiul Anwar, Khandker Nagib |
| format |
Internship report |
| author |
Anwar, Khandker Nagib |
| author_sort |
Anwar, Khandker Nagib |
| title |
Igloo: using consumer decision making to stay on the top |
| title_short |
Igloo: using consumer decision making to stay on the top |
| title_full |
Igloo: using consumer decision making to stay on the top |
| title_fullStr |
Igloo: using consumer decision making to stay on the top |
| title_full_unstemmed |
Igloo: using consumer decision making to stay on the top |
| title_sort |
igloo: using consumer decision making to stay on the top |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9913 |
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AT anwarkhandkernagib igloousingconsumerdecisionmakingtostayonthetop |
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