GAP model of service quality: a study on Bank Asia Limited
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Aineistotyyppi: | Internship report |
| Kieli: | English |
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BRAC Univeristy
2018
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| Linkit: | http://hdl.handle.net/10361/9856 |
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10361-98562019-09-30T04:40:59Z GAP model of service quality: a study on Bank Asia Limited Chaiti, Mashiat Sumaiya Mohiuddin, Md. Fazla BRAC Business School, BRAC University Bank Asia Limited Service quality model This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Catalogued from PDF version of internship report. Includes bibliographical references (page 40-42). The main purpose of the internship report is to meet the BBS Program BBA degree requirement under BRAC business school, BRAC University. My report aims to focus on the customer satisfaction level through GAP analysis model in the general banking of Bank Asia Limited. The Banking sector in Bangladesh is becoming expended and has a very competitive environment. There is opportunity to meet the challenge in service development innovation through GAP model. Banks can implement to serve local customer through service marketing and in collaboration with culture of modern banking. Every commercial bank in our country implements service developments in retail banking to get competitive advantage in the industry. My internship report focuses on the study to the customer service in general banking department in Bank Asia Limited, Lalmatia Branch in the area of service marketing. I have gave short overview, history and background of Bank Asia Limited. Moreover, the report contains critical understanding, research analysis, findings, limitation and recommendations for improvements. The internship report is developed on both primary and secondary data to make the report more authentic. Confidentiality as well as limited timeframe was the limitation of the report. There were important yet confidential information that could not be added in the report. I have applied academic learning and real life corporate experience and assessment with the combination of data and facts provided by the organization. Mashiat Sumaiya Chaiti B. Business Administration 2018-04-12T04:49:23Z 2018-04-12T04:49:23Z 2017 2017-08-08 Internship report ID 12204067 http://hdl.handle.net/10361/9856 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 42 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Bank Asia Limited Service quality model |
| spellingShingle |
Bank Asia Limited Service quality model Chaiti, Mashiat Sumaiya GAP model of service quality: a study on Bank Asia Limited |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Mohiuddin, Md. Fazla |
| author_facet |
Mohiuddin, Md. Fazla Chaiti, Mashiat Sumaiya |
| format |
Internship report |
| author |
Chaiti, Mashiat Sumaiya |
| author_sort |
Chaiti, Mashiat Sumaiya |
| title |
GAP model of service quality: a study on Bank Asia Limited |
| title_short |
GAP model of service quality: a study on Bank Asia Limited |
| title_full |
GAP model of service quality: a study on Bank Asia Limited |
| title_fullStr |
GAP model of service quality: a study on Bank Asia Limited |
| title_full_unstemmed |
GAP model of service quality: a study on Bank Asia Limited |
| title_sort |
gap model of service quality: a study on bank asia limited |
| publisher |
BRAC Univeristy |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9856 |
| work_keys_str_mv |
AT chaitimashiatsumaiya gapmodelofservicequalityastudyonbankasialimited |
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