Impact of micro campaigns of ROBI on customer life- cycle management at telecommunication industry
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2018.
Yazar: | |
---|---|
Diğer Yazarlar: | |
Materyal Türü: | Internship report |
Dil: | English |
Baskı/Yayın Bilgisi: |
BRAC Univeristy
2018
|
Konular: | |
Online Erişim: | http://hdl.handle.net/10361/9851 |
id |
10361-9851 |
---|---|
record_format |
dspace |
spelling |
10361-98512019-09-30T05:09:25Z Impact of micro campaigns of ROBI on customer life- cycle management at telecommunication industry Jinia, Sumona Parvin Tasnim, Mayesha BRAC Business School, BRAC University Micro campaign Robi Axiata Telecom industry This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2018. Catalogued from PDF version of internship report. Includes bibliographical references (page 48). In order to complete my Internship program for Bachelors of Business Administration Course, I had the opportunity of a wonderful experience working for Robi Axiata LTD. First part of this report is based on the introduction, which includes topics like origin, objectives, organogram, and company profile and so on. It defines the process and background of the study. The next part of the report highlights a brief about the objectives behind preparing this report. Then the next part enlightens about the activities which are undertaken during internship period. The theoretical overviews of the usual and basic promotional strategies are also included in another part. In the main part of the report, we can gain insight about how Robi Axiata LTD. runs different lucrative campaigns in different times to attract its users. It is very much fascinating to know about the internal activities of CLM department, Market operation of Robi Axiata LTD. Sumona Parvin Jinia B. Business Administration 2018-04-11T05:50:07Z 2018-04-11T05:50:07Z 2018 2018-04-04 Internship report ID 14104177 http://hdl.handle.net/10361/9851 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 48 pages application/pdf BRAC Univeristy |
institution |
Brac University |
collection |
Institutional Repository |
language |
English |
topic |
Micro campaign Robi Axiata Telecom industry |
spellingShingle |
Micro campaign Robi Axiata Telecom industry Jinia, Sumona Parvin Impact of micro campaigns of ROBI on customer life- cycle management at telecommunication industry |
description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2018. |
author2 |
Tasnim, Mayesha |
author_facet |
Tasnim, Mayesha Jinia, Sumona Parvin |
format |
Internship report |
author |
Jinia, Sumona Parvin |
author_sort |
Jinia, Sumona Parvin |
title |
Impact of micro campaigns of ROBI on customer life- cycle management at telecommunication industry |
title_short |
Impact of micro campaigns of ROBI on customer life- cycle management at telecommunication industry |
title_full |
Impact of micro campaigns of ROBI on customer life- cycle management at telecommunication industry |
title_fullStr |
Impact of micro campaigns of ROBI on customer life- cycle management at telecommunication industry |
title_full_unstemmed |
Impact of micro campaigns of ROBI on customer life- cycle management at telecommunication industry |
title_sort |
impact of micro campaigns of robi on customer life- cycle management at telecommunication industry |
publisher |
BRAC Univeristy |
publishDate |
2018 |
url |
http://hdl.handle.net/10361/9851 |
work_keys_str_mv |
AT jiniasumonaparvin impactofmicrocampaignsofrobioncustomerlifecyclemanagementattelecommunicationindustry |
_version_ |
1814307913564422144 |