Strategic brand planning of Tech Republic Limited
This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2018.
| Hoofdauteur: | |
|---|---|
| Andere auteurs: | |
| Formaat: | Internship report |
| Taal: | English |
| Gepubliceerd in: |
BRAC Univeristy
2018
|
| Onderwerpen: | |
| Online toegang: | http://hdl.handle.net/10361/9848 |
| id |
10361-9848 |
|---|---|
| record_format |
dspace |
| spelling |
10361-98482019-09-30T05:02:00Z Strategic brand planning of Tech Republic Limited Tareq, Karar Firoz Mahmud Bashir, Md. Mamoon Al BRAC Business School, BRAC University Brand planning Tech Republic Limited This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2018. Catalogued from PDF version of internship report. Includes bibliographical references (page 26). Tech Republic Limited (TRL) was formed in September 2014. It was founded with the experienced people who have worked in IT industry for last 12 years with all world renowned brands. Since inception it has tirelessly worked in different sectors including corporate business, distribution channel, solution and integration and made a strong presence in the market. Tech Republic’s main strength has been its reach out to the resellers all over the country and its highly motivated corporate sales team to serve the timely requirement for B2B. In this report, consist up with five individual parts. In the first chapter I discussed about the background of my report. I also explained the objective of my report, the scope of my study, the methodology of the study and research instrument in preparing this report. Like all study, this report has also certain limitations which were in some cases unavoidable. The second chapter is about the company overview such as mission, vision and goal along with their product line, business model and communication tools. The third chapter, is consists of current situation of ICT Industry of Bangladesh, PESTEL and SWOT analysis. In the fourth chapter, I have tried to present one year brand plan of Tech Republic Limited. Finally, in the last chapter, described some recommendations based on SWOT what I have found while working in the organization since Oct, 2016. This is all about my internship report which mainly focuses on Strategic Brand Planning of Tech Republic Limited. The key limitations of this report are, short period of time, adequate research experience, limited information about the ICT industry, and confidentiality of some information. Though this report has some limitation, it will help me to fulfill my degree and Tech Republic Limited may find their positive as well as negative sides of their activities. Karar Firoz Mahmud Tareq M. Business Administration 2018-04-11T04:50:55Z 2018-04-11T04:50:55Z 2018 2018-04-12 Internship report ID 15264012 http://hdl.handle.net/10361/9848 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 26 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Brand planning Tech Republic Limited |
| spellingShingle |
Brand planning Tech Republic Limited Tareq, Karar Firoz Mahmud Strategic brand planning of Tech Republic Limited |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2018. |
| author2 |
Bashir, Md. Mamoon Al |
| author_facet |
Bashir, Md. Mamoon Al Tareq, Karar Firoz Mahmud |
| format |
Internship report |
| author |
Tareq, Karar Firoz Mahmud |
| author_sort |
Tareq, Karar Firoz Mahmud |
| title |
Strategic brand planning of Tech Republic Limited |
| title_short |
Strategic brand planning of Tech Republic Limited |
| title_full |
Strategic brand planning of Tech Republic Limited |
| title_fullStr |
Strategic brand planning of Tech Republic Limited |
| title_full_unstemmed |
Strategic brand planning of Tech Republic Limited |
| title_sort |
strategic brand planning of tech republic limited |
| publisher |
BRAC Univeristy |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9848 |
| work_keys_str_mv |
AT tareqkararfirozmahmud strategicbrandplanningoftechrepubliclimited |
| _version_ |
1814307862412787712 |