Inside Aarong: marketing activities of an ethical brand
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2018.
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BRAC Univeristy
2018
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| Online toegang: | http://hdl.handle.net/10361/9846 |
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10361-98462019-09-30T04:58:10Z Inside Aarong: marketing activities of an ethical brand Khalid, Labib Ishmam Tasnim, Mayesha BRAC Business School, BRAC University Aarong Marketing This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2018. Catalogued from PDF version of internship report. Includes bibliographical references (page 32). Aarong is the leading lifestyle retail chain in Bangladesh and is a 40 year old organization. It is the source of livelihood for about 65,000 artisans spread throughout the country of which some are reached through the Ayesha Abed foundation which manages 37 centers and 637 sub-centers of production where artisans can and find employment as well as produce their products. This report attempts to explain the values and culture of Aarong, its people and the marketing department. Additionally it also puts light on the details of the various kinds of work that I have had to do in campaigns such as Aarong Spring and Valentine Campaign, Aarong Sale, Aarong Boishakh 1425 Campaign, Aarong Boishakh 1425 Collection Preview event and the upcoming Aarong Eid-ul-Fitr Campaign and all the other miscellaneous works. I have explained the lessons learnt over the course of my internship, how I haveovercome the challenges I have faced and how valuable are the experiences that I have gathered. The report also provides an insight into the activities of Aarong’s Marketing Department as well as how I have tackled the responsibilities and work that I have been given. Labib Ishmam Khalid B. Business Administration 2018-04-11T04:22:36Z 2018-04-11T04:22:36Z 2018 2018-04-04 Internship report ID 13204058 http://hdl.handle.net/10361/9846 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 36 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Aarong Marketing |
| spellingShingle |
Aarong Marketing Khalid, Labib Ishmam Inside Aarong: marketing activities of an ethical brand |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Tasnim, Mayesha |
| author_facet |
Tasnim, Mayesha Khalid, Labib Ishmam |
| format |
Internship report |
| author |
Khalid, Labib Ishmam |
| author_sort |
Khalid, Labib Ishmam |
| title |
Inside Aarong: marketing activities of an ethical brand |
| title_short |
Inside Aarong: marketing activities of an ethical brand |
| title_full |
Inside Aarong: marketing activities of an ethical brand |
| title_fullStr |
Inside Aarong: marketing activities of an ethical brand |
| title_full_unstemmed |
Inside Aarong: marketing activities of an ethical brand |
| title_sort |
inside aarong: marketing activities of an ethical brand |
| publisher |
BRAC Univeristy |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9846 |
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AT khalidlabibishmam insideaarongmarketingactivitiesofanethicalbrand |
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