A study of the impact of electronic marketing on consumer’s purchasing behavior

A study of the impact of electronic marketing on consumer’s purchasing behavior

This dissertation is submitted in partial fulfilment of the requirements for the degree of Masters in Procurement and Supply Management, 2016.

ग्रंथसूची विवरण
मुख्य लेखक:	Nizam, Md. Rashed
अन्य लेखक:	Abdallah, Dr. Md. Wahid
स्वरूप:	Dissertation
भाषा:	English
प्रकाशित:	BRAC University 2018
विषय:	Electronic marketing Consumer’s purchasing behavior E-media
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/9786

समान संसाधन

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Consumer behavioral intention on purchasing Omera LPG
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Effect of digital media on consumer purchasing decision
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प्रकाशित: (2017)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
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The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
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प्रकाशित: (2024)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
द्वारा: Karmaker, Samanta, और अन्य
प्रकाशित: (2024)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
द्वारा: Ahmed, Tamjid
प्रकाशित: (2024)

Consumer behavior & marketing strategy /
द्वारा: Peter, J. Paul
प्रकाशित: (2010)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
द्वारा: Mehzabin, Mubasshira
प्रकाशित: (2024)

Analysis and determination of consumer behavior on digital marketing
द्वारा: Masherafi, Nishat Rahman
प्रकाशित: (2023)

Consumer behavior /
द्वारा: Schiffman, Leon G.
प्रकाशित: (1997)

Consumer behavior /
द्वारा: Schiffman, Leon G.
प्रकाशित: (2004)

Impacts on consumer behavior through online video advertisement
द्वारा: Bhuiyan, Anisul Islam
प्रकाशित: (2021)

Consumer behavior & marketing strategy /
द्वारा: Peter, J. Paul
प्रकाशित: (2005)

Relationship of loyalty programs with customers’ purchase quantity and frequency
द्वारा: Islam, Ariful
प्रकाशित: (2024)

Consumer behavior /
द्वारा: Hoyer, Wayne D.
प्रकाशित: (1999)

Consumer behavior /
द्वारा: Hoyer, Wayne D.
प्रकाशित: (2009)

Online marketing and it’s impact on the consumer behavior of Upoharbd.com
द्वारा: Siddque, Mahmudul Kader
प्रकाशित: (2018)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
द्वारा: Sultana, Jesmin
प्रकाशित: (2024)

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
द्वारा: Pantho, Md. Humaun Kabir
प्रकाशित: (2024)

Consumer behavior : buying, having, and being /
द्वारा: Solomon, Michael R.
प्रकाशित: (2011)

Consumer behavior : concepts and applications /
द्वारा: Loudon, David L.
प्रकाशित: (1993)

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
द्वारा: Mamun, Md. Abdullah Al
प्रकाशित: (2018)

Customers-purchase decision: a study on Aamra Networks Limited
द्वारा: Sarker, Brototi
प्रकाशित: (2021)

Consumer behavior : building marketing strategy /
द्वारा: Hawkins, Del I.
प्रकाशित: (2004)

Consumer behavior : buying, having, and being /
द्वारा: Solomon, Michael R.
प्रकाशित: (2002)

Implementation of electronic government procurement (e-GP) in Bangladesh Bureau of Statistics (BBS) : impact on present procurement practices and future scopes
द्वारा: Hossain, Md. Arif
प्रकाशित: (2024)

Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com.
द्वारा: Sultana, Nishat
प्रकाशित: (2022)

Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products
द्वारा: Jahan, Mahfida Akter
प्रकाशित: (2022)

Factors affecting customer purchase decision of Transom electronic product
द्वारा: Gazi, Salauddin
प्रकाशित: (2017)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
द्वारा: Rahman, Md. Zubair
प्रकाशित: (2021)

Contemporary issues in marketing and consumer behaviour /
द्वारा: Parsons, Elizabeth
प्रकाशित: (2009)

Dependence on social media in the Bangladesh market industry
द्वारा: Monira, Sayeda Sirajum
प्रकाशित: (2023)

Consumer behavior : buying, having, and being /
द्वारा: Solomon, Michael R.
प्रकाशित: (2016)

Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh
द्वारा: Sayefuddin Rakib, Mustafa Hamid
प्रकाशित: (2024)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
द्वारा: Chowdhury, Sunzid
प्रकाशित: (2024)

Understanding the consumer /
द्वारा: Szmigin, Isabelle
प्रकाशित: (2003)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
द्वारा: Ullah, G. M. Shafayet, और अन्य
प्रकाशित: (2016)

Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
द्वारा: Dorji, Tandin
प्रकाशित: (2024)

Consumer behaviour in a week /
द्वारा: Cave, Susan, 1949-
प्रकाशित: (2001)