Effectiveness of sales promotion of Robi Axiata
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016.
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| Taal: | English |
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BRAC Univeristy
2018
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| Online toegang: | http://hdl.handle.net/10361/9773 |
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10361-97732019-09-30T04:58:14Z Effectiveness of sales promotion of Robi Axiata Marin, Nishat Tasnim Khan, Arifur Rahman Robi Axiata Sales promotion This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016. Cataloged from PDF version of internship report. Includes bibliographical references (page 34). Robi Axiata Limited is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. It was formerly known as Telekom Malaysia International (Bangladesh) which commenced operations in Bangladesh in 1997 with the brand name AKTEL. On 28th March 2010, the service name was rebranded as ‘Robi’ and the company came to be known as Robi Axiata Limited. Robi is truly a people‐oriented brand of Bangladesh. Robi, the people’s champion, is there for the people of Bangladesh, where they want and the way they want. Having the local tradition at its core, Robi marches ahead with innovation and creativity. To ensure leading‐edge technology, Robi draws from the international expertise of Axiata and NTT DOCOMO INC. It supports 2G and 3.5G voice, CAMEL Phase II & III and GPRS/EDGE service with high speed internet connectivity. Its GSM service is based on a robust network architecture and cutting edge technology such as Intelligent Network (IN), which provides peace‐of‐mind solutions in terms of voice clarity, extensive nationwide network coverage and multiple global partners for international roaming. It has the widest International Roaming coverage in Bangladesh connecting 600 operators across more than 200 countries. Its customer centric solution includes value added services (VAS), quality customer care, easy access call centers, digital network security and flexible tariff rates. Nishat Tasnim Marin B. Business Administration 2018-04-01T07:15:17Z 2018-04-01T07:15:17Z 2016 2016-05-04 Internship report ID 11204063 http://hdl.handle.net/10361/9773 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 34 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Robi Axiata Sales promotion |
| spellingShingle |
Robi Axiata Sales promotion Marin, Nishat Tasnim Effectiveness of sales promotion of Robi Axiata |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2016. |
| author2 |
Khan, Arifur Rahman |
| author_facet |
Khan, Arifur Rahman Marin, Nishat Tasnim |
| format |
Internship report |
| author |
Marin, Nishat Tasnim |
| author_sort |
Marin, Nishat Tasnim |
| title |
Effectiveness of sales promotion of Robi Axiata |
| title_short |
Effectiveness of sales promotion of Robi Axiata |
| title_full |
Effectiveness of sales promotion of Robi Axiata |
| title_fullStr |
Effectiveness of sales promotion of Robi Axiata |
| title_full_unstemmed |
Effectiveness of sales promotion of Robi Axiata |
| title_sort |
effectiveness of sales promotion of robi axiata |
| publisher |
BRAC Univeristy |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9773 |
| work_keys_str_mv |
AT marinnishattasnim effectivenessofsalespromotionofrobiaxiata |
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1814307624409104384 |