Business model and marketing strategy of Nescafé Alegria 510
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Hizkuntza: | English |
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BRAC University
2018
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| Sarrera elektronikoa: | http://hdl.handle.net/10361/9556 |
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10361-95562019-09-30T03:33:00Z Business model and marketing strategy of Nescafé Alegria 510 Adhikari, Vivian Pantho Khan, Tanzin BRAC Business School, BRAC University This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (pages 45-46). This internship report has the study of the organization Nestlé Bangladesh Limited. Nestlé started its journey in Bangladesh in 1994. I was privileged to get appointed in Nestlé Professional function of Nestlé Bangladesh Limited. I got the opportunity to acquire a closer understanding to the sales and distribution process of Nestlé Professional function. Nestlé Bangladesh Limited has three sales wings and Nestlé Professional is one of them. While Sales and Nutrition functions focuses on in home consumption of products, Nestlé Professional function mainly focuses on out of home consumption of products. As in it deals with the consumption of products for their corporate clients. As a sales function of an organization Nestlé Professional has an increasing contribution to the whole sales part of the company. The elementary objective of this report is to analyse the processes of sales and distribution of Nestlé Professional, the way it works and its purpose.There are several findings that are creating issues as a result all the four project of Nestlé Professional is facing difficulties to create values for the function. This report has five major parts. Primarily the opening words of the report are described in the first chapter titled Introduction that covers the history, products and services, organogram of the company, vision and organization of the report. Then job description is given which includes the description of the job and its nature, responsibilities of the job, different aspects and performance. The next segment is on description of the project “Nescafe Alegria” of Nestlé Professional, the objectives of the project, methodology, limitations, and other information related to the company. It also includes the main body which has the brief description and detailed explanation of the project, my job experience and the project part also includes details about Nestlé Professional, its projects and distribution strategy. At the last chapter some findings are described which were observed from working in various project and provided recommendation on the findings with a short conclusion. Vivian Pantho Adhikari B. Business Administration 2018-02-26T05:56:30Z 2018-02-26T05:56:30Z 2017 2017-05-07 Internship report ID 12104157 http://hdl.handle.net/10361/9556 en BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 51 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Khan, Tanzin |
| author_facet |
Khan, Tanzin Adhikari, Vivian Pantho |
| format |
Internship report |
| author |
Adhikari, Vivian Pantho |
| spellingShingle |
Adhikari, Vivian Pantho Business model and marketing strategy of Nescafé Alegria 510 |
| author_sort |
Adhikari, Vivian Pantho |
| title |
Business model and marketing strategy of Nescafé Alegria 510 |
| title_short |
Business model and marketing strategy of Nescafé Alegria 510 |
| title_full |
Business model and marketing strategy of Nescafé Alegria 510 |
| title_fullStr |
Business model and marketing strategy of Nescafé Alegria 510 |
| title_full_unstemmed |
Business model and marketing strategy of Nescafé Alegria 510 |
| title_sort |
business model and marketing strategy of nescafé alegria 510 |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9556 |
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AT adhikarivivianpantho businessmodelandmarketingstrategyofnescafealegria510 |
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