Communication via Digital Marketing
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
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| Format: | Internship report |
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BRAC University
2018
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| Online Access: | http://hdl.handle.net/10361/9521 |
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10361-95212019-09-30T03:16:20Z Communication via Digital Marketing Kabir, Mahmud Mohiuddin, Fazla BRAC Business School, BRAC University Marketing Digital media Communication This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. Cataloged from PDF version of internship report. Includes bibliographical references (page 37). Strategeek Digital is a Digital Marketing Agency. Digital and social media operations are conducted under the sub-brand name Ice9 Interactive, a sister concern of Strategeek Digital. With the technological strength of Ice9 Interactive , strategeek digital has established a strong foothold in the digital and social media branding scene of Bangladesh, with a clientele’ which consists Grameenphone Ltd, Airtel Bangladesh Ltd, Robi Axiata Ltd, Asiatic JWT, Ministry of Foreign Affairs of the People’s Republic of Bangladesh, Ogilvy, Uniliver Bangladesh etc. I worked with the Social Media team for Robi Axiata Limited. This team is responsible for the overall digital and social media communication of Robi. My task included the Digital marketing-related issues of the QMT e.g. conducting performance appraisal, preparing duty roster, managing payment, training(HR issue) etc.As an intern, I learned the basic quality management issues, evaluating performance of employees, management of remuneration and conducting shifting and development sessions. Strategeek Digital is a delightful workplace. Since it is still small and most employees are right out of some elite universities such as IBA – DU, NSU, BRACU, ULAB and other foreign universities, there is a coherence of ideology, taste, knowledge and culture among all the employees. The low age-difference among the employees is also a reason why the internal communication is so good. Although, workplace politics is an inevitable issue and Strategeek Digital is no different. But all difference are resolved through face-to-face meetings as soon as it surfaces. Before starting the internship. I expected a job to be tedious, robotic and tight –schedules. But at Strategeek Digital, working is fun. Relaxed 5 schedule, paperless office, common workstations and recreational facilities make it a very desirable workplace. Mahmud Kabir B. Business Administration 2018-02-20T06:04:30Z 2018-02-20T06:04:30Z 2017 2017-08-27 Internship report ID 13104141 http://hdl.handle.net/10361/9521 en 37 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing Digital media Communication |
| spellingShingle |
Marketing Digital media Communication Kabir, Mahmud Communication via Digital Marketing |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. |
| author2 |
Mohiuddin, Fazla |
| author_facet |
Mohiuddin, Fazla Kabir, Mahmud |
| format |
Internship report |
| author |
Kabir, Mahmud |
| author_sort |
Kabir, Mahmud |
| title |
Communication via Digital Marketing |
| title_short |
Communication via Digital Marketing |
| title_full |
Communication via Digital Marketing |
| title_fullStr |
Communication via Digital Marketing |
| title_full_unstemmed |
Communication via Digital Marketing |
| title_sort |
communication via digital marketing |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9521 |
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AT kabirmahmud communicationviadigitalmarketing |
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