Consumer perception and brand Preference for purchasing paints: a study on RAK Paints

This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017.

Manylion Llyfryddiaeth
Prif Awdur:	Mamun, Md. Abdullah Al
Awduron Eraill:	Haq, Mahmudul
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	BRAC University 2018
Pynciau:	RAK Paints Limited Brand preference Consumer perception Purchasing
Mynediad Ar-lein:	http://hdl.handle.net/10361/9405

Eitemau Tebyg

Learning to look at paintings /
gan: Acton, Mary
Cyhoeddwyd: (1997)

Customers-purchase decision: a study on Aamra Networks Limited
gan: Sarker, Brototi
Cyhoeddwyd: (2021)

Customer satisfaction of Berger Paints Bangladesh Limited
gan: Zaman, Md. Sanjid
Cyhoeddwyd: (2021)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
gan: Anzum, Humayra
Cyhoeddwyd: (2024)

Services marketing and branding strategies of Englishplz Limited
gan: Morshed, Zarif
Cyhoeddwyd: (2024)

Analysis of the customers perception on the safeguarding approaches of the British Council
gan: Proma, Shahida Najnin
Cyhoeddwyd: (2020)

The relation between brand awareness and repeat purchase
gan: Zaman, Anis Uz
Cyhoeddwyd: (2024)

HRM practice of Aqua Paints Limited
gan: Bristy, Nyema Jeenat
Cyhoeddwyd: (2018)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
gan: Ahmed, Tamjid
Cyhoeddwyd: (2024)

Consumer’s brand switching tendency inside telecommunication industry
gan: Adila, Fariha Noor
Cyhoeddwyd: (2024)

Interpreting Mughal painting : essays on art, society, and culture /
gan: Verma, Som Prakash, 1942-
Cyhoeddwyd: (2009)

VO#01: Approval of unit rate for applying emulsion paint on ceiling and enamel paint
gan: Brac University
Cyhoeddwyd: (2023)

Daraz and 11.11- How it impacts on consumers purchase behavior
gan: Habib, Hafsa
Cyhoeddwyd: (2024)

Consumer behavioral intention on purchasing Omera LPG
gan: Khan, Md. Javed
Cyhoeddwyd: (2019)

Factors affecting consumers preferences on fast food items in Bangladesh
gan: Ullah, G. M. Shafayet, et al.
Cyhoeddwyd: (2016)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
gan: Karmaker, Samanta, et al.
Cyhoeddwyd: (2024)

The paint system of BBMG
gan: Brac University
Cyhoeddwyd: (2023)

Customer experience of Berger Paints Bangladesh Limited
gan: Sarkar, Mousumi
Cyhoeddwyd: (2023)

Consumer perception on Free Basic App: an empirical study on consumer perception on providing basic internet services to the non-internet users by Facebook
gan: Ahmed, Alauddin
Cyhoeddwyd: (2017)

Berger Paints Bangladesh Limited: flexo and gravure ink market research
gan: Aelham, Fahim Rahman
Cyhoeddwyd: (2016)

Financial performance analysis of RAK Ceramics Bangladesh Limited
gan: Ridita, Rumana Islam
Cyhoeddwyd: (2022)

The Effects of surf excel packaging on consumer perception
gan: Priyanka, Fahima Mannan
Cyhoeddwyd: (2023)

Consumer perception about Western banking services in Bangladesh
gan: Arin, Taslufa Akter
Cyhoeddwyd: (2014)

Analysis of consumer perception of fairness creams of youth in Dhaka
gan: Taksin, Mohsin Uddin
Cyhoeddwyd: (2016)

Marketing strategies of Berger Paints Bangladesh Limited
gan: Mukherjee, Pinak Pani
Cyhoeddwyd: (2014)

A study of the impact of electronic marketing on consumer’s purchasing behavior
gan: Nizam, Md. Rashed
Cyhoeddwyd: (2018)

Brand perception of corporate credit clients of Standard Chartered Bank
gan: Aziz, Shaika
Cyhoeddwyd: (2014)

Sales performance analysis of Berger Paints Bangladesh Ltd
gan: Joy, Rownok Rahman
Cyhoeddwyd: (2016)

Clarification about scope of intumescent paint
gan: Brac University
Cyhoeddwyd: (2023)

Clarification about scope of intumescent paint
gan: Brac University
Cyhoeddwyd: (2023)

Supply chain management of Berger Paints Bangladesh Limited
gan: Alim, Md. Abdul
Cyhoeddwyd: (2016)

Outsource implementation in the HR hiring process of Berger Paints Bangladesh Limited
gan: Asha, Sumaya Sultana
Cyhoeddwyd: (2022)

Commencement letter for vermiculite coating paint
gan: Brac University
Cyhoeddwyd: (2023)

Raising awareness on necessity of consuming milk daily through branding activations
gan: Akhter, Saif
Cyhoeddwyd: (2024)

How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method
gan: Mahbuba, Tasneem
Cyhoeddwyd: (2024)

Re: Clarification about scope of intumescent paint
gan: BUCG-ABC Joint Venture (BUCG-ABC JV)
Cyhoeddwyd: (2023)

How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry
gan: Akram, Irfan
Cyhoeddwyd: (2021)

Relationship of loyalty programs with customers’ purchase quantity and frequency
gan: Islam, Ariful
Cyhoeddwyd: (2024)

Quality of content and services increase customer satisfaction and repeat purchase
gan: Akhter, Ferdousi
Cyhoeddwyd: (2024)

The impact & importance of Sompoko program on painters of Bangladesh: a case study on Berger Paints Bangladesh
gan: Sanjida, Faria Hossain
Cyhoeddwyd: (2021)