A study on how Aarong develops and introduces new product and implements its plan (HERSTORY)

A study on how Aarong develops and introduces new product and implements its plan (HERSTORY)

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.

Bibliografske podrobnosti
Glavni avtor: Sharry, Sajid Imtiaz
Drugi avtorji: Al-Din, Zaheed Husein Mohammad
Format: Internship report
Jezik:English
Izdano: BRAC University 2018
Teme:
Aarong
Retail chain
HERSTORY
Product planning
Online dostop:http://hdl.handle.net/10361/9329
id 10361-9329
record_format dspace
spelling 10361-93292019-09-30T03:14:24Z A study on how Aarong develops and introduces new product and implements its plan (HERSTORY) Sharry, Sajid Imtiaz Al-Din, Zaheed Husein Mohammad BRAC Business School, BRAC University Aarong Retail chain HERSTORY Product planning This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 24). Aarong one of the biggest retail chains in Bangladesh is persistently developing its brand value and trying to take it to a new height. Following this restless effort, HERSTORY was launched on 13th May 2017 which was revealed as designer wear under the tag of Aarong. In spite of it‟s not a separate brand, it needs its own identity separated from Aarong. The important goal of this report is to find out how Aarong introduces new product into the market and how they promote it to the valuable customers. Initially, inside the report, we can find out how Aarong started their journey and how the organization maintain their chain of command. This will also help to understand their production flow and organogram. Since our main study is to find out how they introduce a new product, therefore, we will be analysing more about their marketing department and discuss their actions and department structure. This report will also aid us to understand about my attachment with the marketing department as an intern. After appropriate analysis of the marketing strategies, we will try to reach a conclusion followed by recommendations. Sajid Imtiaz Sharry B. Business Administration 2018-02-01T05:59:15Z 2018-02-01T05:59:15Z 2017 2017-12-21 Internship report ID 13304116 http://hdl.handle.net/10361/9329 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 24 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic Aarong
Retail chain
HERSTORY
Product planning
spellingShingle Aarong
Retail chain
HERSTORY
Product planning
Sharry, Sajid Imtiaz
A study on how Aarong develops and introduces new product and implements its plan (HERSTORY)
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
author2 Al-Din, Zaheed Husein Mohammad
author_facet Al-Din, Zaheed Husein Mohammad
Sharry, Sajid Imtiaz
format Internship report
author Sharry, Sajid Imtiaz
author_sort Sharry, Sajid Imtiaz
title A study on how Aarong develops and introduces new product and implements its plan (HERSTORY)
title_short A study on how Aarong develops and introduces new product and implements its plan (HERSTORY)
title_full A study on how Aarong develops and introduces new product and implements its plan (HERSTORY)
title_fullStr A study on how Aarong develops and introduces new product and implements its plan (HERSTORY)
title_full_unstemmed A study on how Aarong develops and introduces new product and implements its plan (HERSTORY)
title_sort study on how aarong develops and introduces new product and implements its plan (herstory)
publisher BRAC University
publishDate 2018
url http://hdl.handle.net/10361/9329
work_keys_str_mv AT sharrysajidimtiaz astudyonhowaarongdevelopsandintroducesnewproductandimplementsitsplanherstory
AT sharrysajidimtiaz studyonhowaarongdevelopsandintroducesnewproductandimplementsitsplanherstory
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