Insights of Square Toiletries Limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.

Dettagli Bibliografici
Autore principale: Khan, Iffatur Rahman
Altri autori: Aziz, Dr. Mohammed Tareque
Natura: Internship report
Lingua:English
Pubblicazione: BRAC University 2018
Soggetti:
Accesso online:http://hdl.handle.net/10361/9324
id 10361-9324
record_format dspace
spelling 10361-93242019-09-30T03:14:46Z Insights of Square Toiletries Limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion Khan, Iffatur Rahman Aziz, Dr. Mohammed Tareque BRAC Business School, BRAC University My Outsourcing Limited Call Center services Square Toiletries Limited Marketing Brand promotion This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 29). My Outsourcing Limited is a third party organization providing customer care/call center services for SQUARE Toiletries Limited. Their performance has been observed to be deteriorated as of late and the outcome has not been on a par with the expectation of SQUARE Toiletries Limited. Henceforth, an inspection necessitated to inquire and unveil the potential reasons behind this scenario. This report dwells with the representation regarding their operation mechanism, contribution for SQUARE Toiletries Limited, comparison of their performance of last three months, Critical reasoning as to their performance degradation, concurrent trends relating to calls and queries, issues needed to be addressed, loopholes, scopes of improvements and recommendations. This report also infers how it is being used now and how it is supposed to be bestowed to deduce result driven marketing decisions for brand promotion of SQUARE Toiletries Limited. The information and data used for this report were catered from primary sources, personal interviews, analysis of previous reports, database, and direct observation on operation procedure of My Outsourcing Limited. However, there were a few limitations among which, restricted access to the organizational internal information due to sensitivity was obvious. Furthermore, the time limit to prepare this report was not adequate. This report could have been more detailed; portraying more useful deductions provided more time were allocated. Iffatur Rahman Khan B. Business Administration 2018-02-01T05:22:56Z 2018-02-01T05:22:56Z 2017 2017-12-17 Internship report ID 13304071 http://hdl.handle.net/10361/9324 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 29 pages application/pdf BRAC University
institution Brac University
collection Institutional Repository
language English
topic My Outsourcing Limited
Call Center services
Square Toiletries Limited
Marketing
Brand promotion
spellingShingle My Outsourcing Limited
Call Center services
Square Toiletries Limited
Marketing
Brand promotion
Khan, Iffatur Rahman
Insights of Square Toiletries Limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion
description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
author2 Aziz, Dr. Mohammed Tareque
author_facet Aziz, Dr. Mohammed Tareque
Khan, Iffatur Rahman
format Internship report
author Khan, Iffatur Rahman
author_sort Khan, Iffatur Rahman
title Insights of Square Toiletries Limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion
title_short Insights of Square Toiletries Limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion
title_full Insights of Square Toiletries Limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion
title_fullStr Insights of Square Toiletries Limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion
title_full_unstemmed Insights of Square Toiletries Limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion
title_sort insights of square toiletries limited call center operations and how it should be bestowed to infer result driven marketing decisions for brand promotion
publisher BRAC University
publishDate 2018
url http://hdl.handle.net/10361/9324
work_keys_str_mv AT khaniffaturrahman insightsofsquaretoiletrieslimitedcallcenteroperationsandhowitshouldbebestowedtoinferresultdrivenmarketingdecisionsforbrandpromotion
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