Enhancing female customers at Daraz Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| অন্যান্য লেখক: | |
| বিন্যাস: | Internship report |
| ভাষা: | English |
| প্রকাশিত: |
BRAC University
2018
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10361/9266 |
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10361-9266 |
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10361-92662019-09-30T03:12:28Z Enhancing female customers at Daraz Bangladesh Tabassum, Rubaiyat Hossain, Kamal BRAC Business School, BRAC University Female customers Daraz Bangladesh Customer relationship management Online marketplace This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 23-24). This report contains the process Daraz Bangladesh is following to increase female customers in Bangladesh. Moreover, it also addresses the problems which the female customers face while ordering from Daraz and how they solve them. To market a product to the females, it is the crucial job for the marketer to study the female group like a foreign market. Although Daraz is the most leading online marketplace in Bangladesh, it is facing low female traffic in its website. It is one of a challenge, as the situation is to drive a higher rate of female traffic in Daraz’s website and coping up with the problem, Daraz has already started working on this issue. As it is dragging a back log so necessary steps are to be taken in developing customer relationship management. Developing relation with the females can lead and influence them to buy from the Daraz website for which some extra remuneration for specified customers can work like instantly in order to drive them to visit the website. Customer relationship management is one of a key factor to engage more females with the Daraz website and convert potential customers to new customers. Simply, to enhance female customer in Daraz, CRM is the strong RM tool to focus on. Moreover, they also need to work on various problems which the customers suggested. For example, ordering process, service quality, and customer service. Rubaiyat Tabassum B. Business Administration 2018-01-28T07:34:38Z 2018-01-28T07:34:38Z 2017 2017-12-19 Internship report ID 13304010 http://hdl.handle.net/10361/9266 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 27 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Female customers Daraz Bangladesh Customer relationship management Online marketplace |
| spellingShingle |
Female customers Daraz Bangladesh Customer relationship management Online marketplace Tabassum, Rubaiyat Enhancing female customers at Daraz Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Hossain, Kamal |
| author_facet |
Hossain, Kamal Tabassum, Rubaiyat |
| format |
Internship report |
| author |
Tabassum, Rubaiyat |
| author_sort |
Tabassum, Rubaiyat |
| title |
Enhancing female customers at Daraz Bangladesh |
| title_short |
Enhancing female customers at Daraz Bangladesh |
| title_full |
Enhancing female customers at Daraz Bangladesh |
| title_fullStr |
Enhancing female customers at Daraz Bangladesh |
| title_full_unstemmed |
Enhancing female customers at Daraz Bangladesh |
| title_sort |
enhancing female customers at daraz bangladesh |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9266 |
| work_keys_str_mv |
AT tabassumrubaiyat enhancingfemalecustomersatdarazbangladesh |
| _version_ |
1814309030428934144 |