Observation from field force attachment on distribution excellence
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Μορφή: | Internship report |
| Γλώσσα: | English |
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BRAC University
2018
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| Διαθέσιμο Online: | http://hdl.handle.net/10361/9254 |
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10361-9254 |
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10361-92542019-09-30T03:28:47Z Observation from field force attachment on distribution excellence Mahmood, Ahmed Rosafi Mamoon, Mahreen BRAC Business School, BRAC University British American Tobacco Bangladesh Trade marketing Distribution excellence Multinational company This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page xxv). This internship report has the study of the organization British American Tobacco Bangladesh. It is one of the prominent industries in Bangladesh and has been playing a significant role in the economy of Bangladesh. BATB has appreciable renowned strategies and implementations. I was privileged to get appointed in the Trade Marketing function of British American Tobacco Bangladesh. This has given me the opportunity to acquire a closer understanding of the distribution process and the activities of trade marketing. BATB has four categories of Brands in their portfolio. The trade marketing team is responsible for planning and developing campaigns, promotional activities in all available channels aligned with sales force in order to penetrate market and help reach sales KPI’s. The main purpose of this report is to analyze the marketing activities put forward to develop brand value in a market still in growth period. The report contains some marketing activities that I have personally experienced. It contains results, channels used and the purpose of the marketing campaigns and activities. Ahmed Rosafi Mahmood B. Business Administration 2018-01-28T05:32:14Z 2018-01-28T05:32:14Z 2017 2017-12-20 Internship report ID 12304033 http://hdl.handle.net/10361/9254 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 25 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
British American Tobacco Bangladesh Trade marketing Distribution excellence Multinational company |
| spellingShingle |
British American Tobacco Bangladesh Trade marketing Distribution excellence Multinational company Mahmood, Ahmed Rosafi Observation from field force attachment on distribution excellence |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Mahmood, Ahmed Rosafi |
| format |
Internship report |
| author |
Mahmood, Ahmed Rosafi |
| author_sort |
Mahmood, Ahmed Rosafi |
| title |
Observation from field force attachment on distribution excellence |
| title_short |
Observation from field force attachment on distribution excellence |
| title_full |
Observation from field force attachment on distribution excellence |
| title_fullStr |
Observation from field force attachment on distribution excellence |
| title_full_unstemmed |
Observation from field force attachment on distribution excellence |
| title_sort |
observation from field force attachment on distribution excellence |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9254 |
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AT mahmoodahmedrosafi observationfromfieldforceattachmentondistributionexcellence |
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