Customer acceptance of internet banking services in Bangladesh: the case study of Bank Asia Limited

This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017.

Bibliographic Details
Main Author:	Muid, Noor-E-Alam Md
Other Authors:	Hossain, Saif
Format:	Internship report
Language:	English
Published:	BRAC University 2018
Subjects:	Internet banking Customer acceptance Commercial banks Bank Asia Limited
Online Access:	http://hdl.handle.net/10361/9083

id	10361-9083
record_format	dspace
spelling	10361-90832019-09-30T03:10:29Z Customer acceptance of internet banking services in Bangladesh: the case study of Bank Asia Limited Muid, Noor-E-Alam Md Hossain, Saif BRAC Business School, BRAC University Internet banking Customer acceptance Commercial banks Bank Asia Limited This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 72). This report mainly focuses on customer acceptance of Internet banking in Bangladesh: in context of Bank Asia Limited. First of all, it has provided a literature overview on the emergence and functions of internet banking in Bangladesh perspective. It has focused on customer satisfaction and their feedback on Bank Asia’s Internet Banking services. The study focuses on the special service packages offered by Bank Asia and their utilities. A questionnaire consisted of 25 questions were prepared and necessary data were collected from 100 regular customers of the bank. Both negative and positive reviews on internet banking were collected. Regression analysis has been conducted to show the variability of relationship between customer satisfaction and internet banking. For customer satisfaction aspects such as age, profession, preferences have been considered. All the data has been considered via nominal or ordinal scale. Regression analysis has been conducted in two phases: Linear and Multiple Regression. Linear regression has focused each time on a dependent variable and its related independent variable. Multiple Regression analysis has considered one single dependent variable-customer satisfaction and several independent variables such as convenience prompt services etc. The study shows overall satisfaction and positive feedback about internet banking. However, bank’s card division needs to improve their services and be more customer-oriented. In graphical chart, customer acceptance of internet banking has been demonstrated in terms of age, profession, preferences, frequency of usage etc. Customers have been categorized according to gender or profession. Income category and the percentage of household that is transferred to Internet banking account were also defined properly. Through multiple regressions, it has been determined how much the independent variables can really affect the dependent variable-customer satisfaction. Thus necessary results supporting the customer satisfaction of internet has been found. Reliability analysis has been conducted to relate the variables properly and to certify that their relationship is reliable and valid. All the data has been provided as input in spss first and analyzed using the analyze tool. This report emphasizes on the terms and techniques of internet banking and customers' acceptance. The overall analysis demonstrates the statistical significance of regression analysis in measuring customer satisfaction properly. Noor-E-Alam Md Muid M. Business Administration 2018-01-16T06:27:36Z 2018-01-16T06:27:36Z 2017 2017-04-19 Internship report ID 14364097 http://hdl.handle.net/10361/9083 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 72 pages application/pdf BRAC University
institution	Brac University
collection	Institutional Repository
language	English
topic	Internet banking Customer acceptance Commercial banks Bank Asia Limited
spellingShingle	Internet banking Customer acceptance Commercial banks Bank Asia Limited Muid, Noor-E-Alam Md Customer acceptance of internet banking services in Bangladesh: the case study of Bank Asia Limited
description	This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017.
author2	Hossain, Saif
author_facet	Hossain, Saif Muid, Noor-E-Alam Md
format	Internship report
author	Muid, Noor-E-Alam Md
author_sort	Muid, Noor-E-Alam Md
title	Customer acceptance of internet banking services in Bangladesh: the case study of Bank Asia Limited
title_short	Customer acceptance of internet banking services in Bangladesh: the case study of Bank Asia Limited
title_full	Customer acceptance of internet banking services in Bangladesh: the case study of Bank Asia Limited
title_fullStr	Customer acceptance of internet banking services in Bangladesh: the case study of Bank Asia Limited
title_full_unstemmed	Customer acceptance of internet banking services in Bangladesh: the case study of Bank Asia Limited
title_sort	customer acceptance of internet banking services in bangladesh: the case study of bank asia limited
publisher	BRAC University
publishDate	2018
url	http://hdl.handle.net/10361/9083
work_keys_str_mv	AT muidnoorealammd customeracceptanceofinternetbankingservicesinbangladeshthecasestudyofbankasialimited
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Customer acceptance of internet banking services in Bangladesh: the case study of Bank Asia Limited

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