The effect of Corporate Social Responsibility (CSR) activities on company’s public reputation: a study on Chevron Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| 语言: | English |
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BRAC University
2018
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| 在线阅读: | http://hdl.handle.net/10361/9079 |
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10361-9079 |
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10361-90792019-09-30T03:09:39Z The effect of Corporate Social Responsibility (CSR) activities on company’s public reputation: a study on Chevron Bangladesh Gomes, Sophia Shawon Ahmed, Riyashad BRAC Business School, BRAC University Corporate Social Responsibility Chevron Bangladesh Energy company This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (pages 27-29). Corporate Social Responsibility (CSR) has recently become a common phenomenon. More or less every organization practices CSR and makes people aware of both their existence in the market and their good work for the society. CSR activities in many ways influence public reputation of a company. Chevron Bangladesh is one of the companies that have positive public reputation and also involved in CSR practices. Reputation can be increased by publicizing of CSR practices, involving employees of companies, public’s positive view of their social investment initiatives and public’s positive view of companies’ concern about employees. These are some of the reasons, few companies holding a good impressive image before public. Thus, the aim of this study is to identify the factors related to CSR activities that have effect on Chevron Bangladesh’s public reputation. This research is done by using both primary and secondary data. An online survey is conducted to collect views of people and several previous research papers have been studied in order to support the hypotheses of this study. Regression analysis on SPSS was conducted to get the outcome. Moreover, this study will be very helpful for Chevron Bangladesh to know which areas or CSR activities they should emphasize on in order to enhance public reputation and also leaves a scope for further research. To conclude, to sustain in the competitive market, every organization needs to build good reputation in public and CSR is one of the other ways to do it. Sophia Shawon Gomes B. Business Administration 2018-01-16T05:09:44Z 2018-01-16T05:09:44Z 2017 2017-05-27 Internship report ID 13304090 http://hdl.handle.net/10361/9079 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Corporate Social Responsibility Chevron Bangladesh Energy company |
| spellingShingle |
Corporate Social Responsibility Chevron Bangladesh Energy company Gomes, Sophia Shawon The effect of Corporate Social Responsibility (CSR) activities on company’s public reputation: a study on Chevron Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Ahmed, Riyashad |
| author_facet |
Ahmed, Riyashad Gomes, Sophia Shawon |
| format |
Internship report |
| author |
Gomes, Sophia Shawon |
| author_sort |
Gomes, Sophia Shawon |
| title |
The effect of Corporate Social Responsibility (CSR) activities on company’s public reputation: a study on Chevron Bangladesh |
| title_short |
The effect of Corporate Social Responsibility (CSR) activities on company’s public reputation: a study on Chevron Bangladesh |
| title_full |
The effect of Corporate Social Responsibility (CSR) activities on company’s public reputation: a study on Chevron Bangladesh |
| title_fullStr |
The effect of Corporate Social Responsibility (CSR) activities on company’s public reputation: a study on Chevron Bangladesh |
| title_full_unstemmed |
The effect of Corporate Social Responsibility (CSR) activities on company’s public reputation: a study on Chevron Bangladesh |
| title_sort |
effect of corporate social responsibility (csr) activities on company’s public reputation: a study on chevron bangladesh |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9079 |
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AT gomessophiashawon theeffectofcorporatesocialresponsibilitycsractivitiesoncompanyspublicreputationastudyonchevronbangladesh AT gomessophiashawon effectofcorporatesocialresponsibilitycsractivitiesoncompanyspublicreputationastudyonchevronbangladesh |
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