Factors affecting on purchasing clothing through online (a study on customer of Le Reve)
This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017.
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| التنسيق: | Internship report |
| اللغة: | English |
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BRAC University
2018
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10361/9004 |
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10361-9004 |
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10361-90042019-09-30T03:22:10Z Factors affecting on purchasing clothing through online (a study on customer of Le Reve) Mahmud, Md. Shoaib Taufique, Dr. Khan M Raziuddin BRAC Business School, BRAC University Clothing Le Reve E-commerce Online shopping This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 21). Executive Summary Online shopping is a recent phenomenon in the field of e business in the context of Bangladesh and is definitely going to be the future of shopping not only in our country but also the whole world. Now days, we can see various types of e commerce site like daraz, ajker deal, bagdoom,kiksha and all are selling different types of product and clothing item should be a mandatory item to them because of customer demand. Beside this, most of the clothing brands like Aarong, Ecstasy, Yellow, Le Reve, Sailor, Rang and Infinity are running their running their online portal to sell their own products. The Potential growth of online shopping has triggered these brands to visible in online market. But it is not an easy task to grabs the consumer mind in case of clothing item buying decision. There are several factors in case of buying clothing product through online and in this report; we focus on this factors by analyzing a survey which is conducted on the online customer of Le Reve. Customer mainly focuses in website design, color and fitting, easily accessible, product Varity and design, price, payment security, delivery time, product quality, cash on delivery (COD) facilities, reference group suggestions and return policy. Through these factors, we want to identify the customer view about the lereve and according their view we make some recommendations for le reve. Md. Shoaib Mahmud M. Business Administration 2018-01-10T03:50:08Z 2018-01-10T03:50:08Z 2017 2017-08-24 Internship report ID 14264005 http://hdl.handle.net/10361/9004 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 29 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Clothing Le Reve E-commerce Online shopping |
| spellingShingle |
Clothing Le Reve E-commerce Online shopping Mahmud, Md. Shoaib Factors affecting on purchasing clothing through online (a study on customer of Le Reve) |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017. |
| author2 |
Taufique, Dr. Khan M Raziuddin |
| author_facet |
Taufique, Dr. Khan M Raziuddin Mahmud, Md. Shoaib |
| format |
Internship report |
| author |
Mahmud, Md. Shoaib |
| author_sort |
Mahmud, Md. Shoaib |
| title |
Factors affecting on purchasing clothing through online (a study on customer of Le Reve) |
| title_short |
Factors affecting on purchasing clothing through online (a study on customer of Le Reve) |
| title_full |
Factors affecting on purchasing clothing through online (a study on customer of Le Reve) |
| title_fullStr |
Factors affecting on purchasing clothing through online (a study on customer of Le Reve) |
| title_full_unstemmed |
Factors affecting on purchasing clothing through online (a study on customer of Le Reve) |
| title_sort |
factors affecting on purchasing clothing through online (a study on customer of le reve) |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/9004 |
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AT mahmudmdshoaib factorsaffectingonpurchasingclothingthroughonlineastudyoncustomeroflereve |
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