New product development strategy In the context of MRCB Ltd.
This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017.
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| Format: | Internship report |
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BRAC Univeristy
2018
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| Online Zugang: | http://hdl.handle.net/10361/8975 |
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10361-89752019-09-30T03:11:13Z New product development strategy In the context of MRCB Ltd. Alam, Tanvir Aziz, Dr. Mohammed Tareque BRAC Business School, BRAC University MRCB Ltd. Product development This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 32). The core purpose of New Product Development Strategy is to transform a marketing or business idea into an actual product and deliver it to the targeted consumers. There are several stages in this process which is being followed in order to distinguish the product from its competitors. In today’s competitive world the marketers work hard and soul to make their product more attractive and useful to their targeted consumers. To achieve that goal this new product development strategy plays a vital role. Following this strategy is always helpful for the marketers as it provides them necessary guidance and insights in every step, based on which they make final decisions about the product, production plan and also the marketing plan. The strategy is also helpful in terms of determining how attractive or financially feasible this new idea is. On top of that this strategy allows the marketer to make all the necessary changes in various stages to make the product successful in the market and contributing to the business. This report broadly discusses about the various stages of New Product Development Strategy focusing on a research which was conducted by MRCB Ltd. for one of the renowned company in the FMCG industry. The report will highlight all the key elements of New Product Development Strategy and will describe what role did MRCB played in this process by serving the research needs to the company in terms of making decisions. Tanvir Alam M. Business Administration 2018-01-08T09:13:35Z 2018-01-08T09:13:35Z 2017 2017-05-25 Internship report ID 14364083 http://hdl.handle.net/10361/8975 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 pages application/pdf BRAC Univeristy |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
MRCB Ltd. Product development |
| spellingShingle |
MRCB Ltd. Product development Alam, Tanvir New product development strategy In the context of MRCB Ltd. |
| description |
This internship report is submitted in a partial fulfilment of the requirements for the degree of Masters of Business Administration, 2017. |
| author2 |
Aziz, Dr. Mohammed Tareque |
| author_facet |
Aziz, Dr. Mohammed Tareque Alam, Tanvir |
| format |
Internship report |
| author |
Alam, Tanvir |
| author_sort |
Alam, Tanvir |
| title |
New product development strategy In the context of MRCB Ltd. |
| title_short |
New product development strategy In the context of MRCB Ltd. |
| title_full |
New product development strategy In the context of MRCB Ltd. |
| title_fullStr |
New product development strategy In the context of MRCB Ltd. |
| title_full_unstemmed |
New product development strategy In the context of MRCB Ltd. |
| title_sort |
new product development strategy in the context of mrcb ltd. |
| publisher |
BRAC Univeristy |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8975 |
| work_keys_str_mv |
AT alamtanvir newproductdevelopmentstrategyinthecontextofmrcbltd |
| _version_ |
1814307705519603712 |