Strategic sales management of AirAsia in Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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| Taal: | English |
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BRAC University
2018
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| Online toegang: | http://hdl.handle.net/10361/8957 |
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10361-89572019-09-30T03:07:54Z Strategic sales management of AirAsia in Bangladesh Ahmed, Shamim Akhtar, Afsana BRAC Business School, BRAC University Strategic sales management General Sales Agent Total Air services Ltd. AirAsia This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 20). TOTAL Air Services ltd is the only GSA (General Sales Agent) of AirAsia in Bangladesh. AirAsia started its journey in Bangladesh through Total Air Service ltd from 10th July, 2015. Previously, AirAsia came to do business in Bangladesh for two times but failed. Afterwards with the effective leadership of Total Air Services ltd they started their journey for the third time and doing great in the industry. AirAsia is the world best low cost budget carrier. They already snatched away the “SkyTrax” award for consecutive nine years. Keeping the tag line(Now Everyone Can Fly) in mind AirAsia‟s main goal is to provide the Air Service to everyone. Their main competitive advantage is the low fare. After 2001, with the unique leadership of Tony Fernandez it started capturing the market. Tony‟s main strategy was to reduce the operation cost so as to reduce the fare. Though the fare is very low compared to other Airlines, it never compromises its services. There is a zero tolerance policy regarding the violation of the policy. In this paper, I have discussed about the products and services provided by AirAsia,their success strategy in competitive market. I also discussed the sales & marketing strategy of AirAsia, Porters Generic Strategy, and Competitive Advantages. Then, I described how AirAsia promoted their product to reach their target customer and 7P effects on AirAsia. Lastly, I presented some recommendations which might help AirAsia to capture a strong position in Bangladesh in future. Shamim Ahmed B. Business Administration 2018-01-08T04:15:19Z 2018-01-08T04:15:19Z 2017 2017-09-10 Internship report ID 13204018 http://hdl.handle.net/10361/8957 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 25 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Strategic sales management General Sales Agent Total Air services Ltd. AirAsia |
| spellingShingle |
Strategic sales management General Sales Agent Total Air services Ltd. AirAsia Ahmed, Shamim Strategic sales management of AirAsia in Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Akhtar, Afsana |
| author_facet |
Akhtar, Afsana Ahmed, Shamim |
| format |
Internship report |
| author |
Ahmed, Shamim |
| author_sort |
Ahmed, Shamim |
| title |
Strategic sales management of AirAsia in Bangladesh |
| title_short |
Strategic sales management of AirAsia in Bangladesh |
| title_full |
Strategic sales management of AirAsia in Bangladesh |
| title_fullStr |
Strategic sales management of AirAsia in Bangladesh |
| title_full_unstemmed |
Strategic sales management of AirAsia in Bangladesh |
| title_sort |
strategic sales management of airasia in bangladesh |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8957 |
| work_keys_str_mv |
AT ahmedshamim strategicsalesmanagementofairasiainbangladesh |
| _version_ |
1814309182416879616 |