Retail adaptation for digital marketing platforms in Bangladesh
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017.
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BRAC University
2018
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| Онлайн доступ: | http://hdl.handle.net/10361/8935 |
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10361-89352019-09-30T03:29:02Z Retail adaptation for digital marketing platforms in Bangladesh Rashik, Rawnak Rashid Khan, Tanzin BRAC Business School, BRAC University Digital marketing Telecommunication Screenshot Private Limited This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. Cataloged from PDF version of internship report. Includes bibliographical references (page 48). Adaptation of digital marketing is a vital strategy to any successful business today. Measuring your service quality as well as your target market and formulate the marketing plan digitally is an important step for ensuring consistency and stability in all your company's growth and profit margin. However, there are many good ways to accurately assess the quality of your service. Telecommunications Service Providers, driven by competition, legislation, and increasing customer requirements, need to continuously monitor the quality of the service provided, while simultaneously reducing costs in order to remain competitive in the marketplace. Most importantly, ensuring quality products and services through the adaptation of E-commerce plays a vital role nowadays since the world is getting digitalized day by day and people are being very busy to buy a product by giving a visit at any retails. To address these issues, many business teams have turned to provide quality products and services by adapting techniques to solve these specific problems at door steps that they have encountered, such as enlisting the business or services socially, adapting various digital marketing platforms, maintaining e-commerce to keep pace with the new era of doing business as well as to get the highest profit growth. As a student BBA program, I got the opportunity to pursue my internship program in a startup company called “Screenshot Private Limited”. The report has been prepared in align with my job responsibilities and experiences at SSPL. Throughout my internship period, I have dealt with these following activities which were primary and assigned job for SSPL. First of all, in order to on board clients for Fundle I have to deal with the recent atmosphere of retail adaptation for digital marketing. Most importantly, I had to visit Retailers like (Restaurants, Fashion Outlets & Others) in order to generate lead for on-boarding retailers on SSPL’s digital marketing platform called “FUNDLE” (A Lifestyle Application) which can boosts the sales of any retailers. While conducting lead generation and meetings with the retailers I have done a primary research on “Digital marketing adaptation of retailers in Bangladesh” as well as have congregated consumer feedbacks regarding digital marketing adaptation. Besides, in administrative part I have also contributed much by managing the beta launching event of “Fundle” on 25th February, 2017. Last but not the least, appraisal from the Managing Director as well as from v | P a g e the manager of business development team to build the concept regarding “How to apply not only push but also pull strategies for the marketing of a startup company?” However, the overall analysis gives us clear insights on how the service can be improved in several attributes and help us find out the loyalty level of our existing retailers. Thus at the end of the project, some recommendations are given to help the Screenshot Private Limited and its management so that they can deploy appropriate decisions to retain retailers with high satisfaction. Rawnak Rashid Rashik B. Business Administration 2018-01-07T06:59:06Z 2018-01-07T06:59:06Z 2017 2017-08-01 Internship report ID 12104082 http://hdl.handle.net/10361/8935 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 48 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Telecommunication Screenshot Private Limited |
| spellingShingle |
Digital marketing Telecommunication Screenshot Private Limited Rashik, Rawnak Rashid Retail adaptation for digital marketing platforms in Bangladesh |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. |
| author2 |
Khan, Tanzin |
| author_facet |
Khan, Tanzin Rashik, Rawnak Rashid |
| format |
Internship report |
| author |
Rashik, Rawnak Rashid |
| author_sort |
Rashik, Rawnak Rashid |
| title |
Retail adaptation for digital marketing platforms in Bangladesh |
| title_short |
Retail adaptation for digital marketing platforms in Bangladesh |
| title_full |
Retail adaptation for digital marketing platforms in Bangladesh |
| title_fullStr |
Retail adaptation for digital marketing platforms in Bangladesh |
| title_full_unstemmed |
Retail adaptation for digital marketing platforms in Bangladesh |
| title_sort |
retail adaptation for digital marketing platforms in bangladesh |
| publisher |
BRAC University |
| publishDate |
2018 |
| url |
http://hdl.handle.net/10361/8935 |
| work_keys_str_mv |
AT rashikrawnakrashid retailadaptationfordigitalmarketingplatformsinbangladesh |
| _version_ |
1814307911140114432 |